The Royal FISH fund is more than a donation program. It connects the entire supply chain through philanthropy in order to raise awareness of the critical issues facing the world’s fisheries, maximize participation in finding solutions, and increase the availability of sustainable seafood.
By joining the FISH fund’s network of producers, distributors, restaurants, and retailers, you can help support fisheries in their pursuit of sustainability and non-profits organizations who are working to protect and restore marine ecosystems.
How the program works
The goal is to work collectively to donate a minimum of 1% of gross total sales.
Participating vendors, customers (including restaurants and retail), and Royal Hawaiian Seafood will each donate a minimum of one third of one percent of sales. One time donations are also welcome.
The FISH fund will track the amount of sales each month per vendor/customer and then send a monthly statement that includes the donation amount, and newsletter sharing the progress of the program.
The funds raised will go to both projects and nonprofit organizations that are working to improve the state of fisheries and marine habitats.
Questions and answers
Q: What is the FISH fund?
A: FISH fund is an independent entity that was founded by Royal Hawaiian in order to create positive change in fisheries around the world. The FISH fund is currently seeking non-profit status.
Q: How are recipient organizations and projects selected?
A: Eligible projects must demonstrate how the project will lead to positive change in one or more of the following areas:
- Improvements in fishery practices in the target fishery that will have positive benefits for the fishery and surrounding ecosystem
- Works towards solving critical issues that impact marine and freshwater habitats
- Education on the major issues in regards to seafood sustainability
Participating businesses within the FISH fund network will be able to propose suitable projects as well as designate which project their donations will fund.
Q: What benefits will businesses receive from participating in the FISH fund?
A: As part of the FISH fund network, businesses can help fisheries and nonprofits drive positive change. Participating businesses will also have the opportunity to engage in a dialogue about the issues facing the world’s fisheries and how to solve them.
The fund will make real contributions to the long term availability of sustainable seafood which is surely of benefit to everyone in the supply chain.
Members are connected via a blog, and newsletter, and all participants will receive recognition on the Royal Hawaiian website.
The Royal FISH fund is also a great way to demonstrate a sincere commitment to sustainability by not only responsibly sourcing, but by taking action to improve the world’s fisheries. Participants can use the FISH fund name, and Royal Hawaiian can assist in any promotional activities. FISH fund is also intended to be used as a tool to increase consumer involvement and awareness.
Q: How does a business join?
A: Just contact your sales representative or contact us.
